[SBH] BBC - First drug launched for social phobics
Monday, October 5, 1998 Published at 11:51 GMT 12:51 UK The cost to the NHS could be £700m a year
The launch of the first drug for people who cannot cope with normal social situations has sparked fears of a huge new drain on NHS finances.
Seroxat is already used to treat depression, but researchers have discovered that the drug also helps people suffering from social phobia and acute social disorder.
The conditions, which affect around 2% of the public, can leave people unable to eat in public, unable to maintain eye contact and virtually housebound.
Sufferers can miss out at school and may later turn to alcohol and drug abuse to try to combat their phobia.
"Social phobia is fear of, avoidance and anxious anticipation of social situations," said a spokesman for manufacturer SmithKline Beecham.
"These would interfere with a person's daily routine. It is different from normal shyness."
Usually, social phobia is linked to other conditions such as agoraphobia, panic disorders and obsessive compulsive disorder for which a patient may already have sought treatment.
Well-being
Seroxat increases the level of seratonin in the brain, creating a feeling of well-being and self-confidence.
The UK is the first country to approve the drug to treat social phobia - which allows a slightly wider usage than its original licence.
It will be launched on the UK market on Thursday.
The drug has been used as an anti-depressant in the UK since 1991.
It was the fastest selling anti-depressant drug in the UK in the mid-1990s. In 1996, UK sales grew by 50%.
Price fears
The launch - hot on the heels of the launch of impotence drug Viagra - has once again raised fears about the impact of popular drugs on NHS budgets.
The media has presented the drug as a shyness pill, leading to fears that there will be widespread demand for it.
Some have suggested that it could cost the NHS around £700m ($1.17bn) a year.
However, SmithKline Beecham say this is an exaggeration since the drug will only be prescribed for people with specific social disorders.
It adds that many of these people already go to their GPs for treatment of associated disorders, such as depression.
'No wonder drug'
But Dr John Chisholm, chairman of the British Medical Association's GPs committee, told the BBC: "This is another drug where the potential costs for the health service are very considerable.
"The health service is under-funded and increasingly it is recognised that it is not able to meet all possible needs and that leads us into the very difficult area of making hard choices between one problem and another."
However, Dr Brian Goss of the British Medical Association told the Sunday Times: "It is not a wonder drug to turn anoraks into witty after-dinner speakers, but it will help people with a serious medical phobic condition."
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