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Strategies & Market Trends : WILL COCA-COLA ALWAYS GO UP?
KO 71.48+1.4%1:15 PM EST

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To: Sonny who wrote (1279)10/6/1998 9:43:00 AM
From: Sonny  Read Replies (1) of 1462
 
Whatever Happened to Prudence? (AP Story) :

biz.yahoo.com

Some relevant quote from above:-->

"
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Investor overreaching hasn't been confined to upstarts. Somehow, investors thought Coca (NYSE:KO - news)-Cola and Gillette could endlessly, even without temporary interruptions, raise consumption in nations mired in poverty.

Check into any investing disaster, institutional or personal, and you're likely to find underlying values such as corporate management, new product development, market share and profit history were ignored.

Substituted for value were price momentum, promotion and publicity, institutional following, market letter recommendations, visionary concepts or some other reason only vaguely, if at all, connected with value.
::
"

regards to all,
-/Sonny.
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