Sand Acxiom announcement/link
October 6, 1998 09:26 AM
(Full text of press release from Canadian Corporate News)
OCTOBER 6, 1998
Sand and Acxiom(R) Form Strategic Alliance - Combining Strengths to Enable Better Customer
Decisions
CONWAY, ARKANSAS and MONTREAL, QUEBEC--Sand Technology Systems International Inc.
(NASDAQ: SNDCF) and Acxiom) Corporation (NASDAQ: ACXM) a recognized leader in external
marketing information, today announced a strategic alliance to provide users of Nucleus Exploration
Mart with pre-configured Acxiom market data. This alliance will allow users a quick and easy way to
integrate essential market-oriented data with their internal corporate data for use in advanced
business analysis and facilitate better customer-focused decisions when it comes to initiatives like
customer relationship management, risk management, fraud prevention, emerging markets,
competitive analysis, target marketing, and other important programs.
"Nucleus and Acxiom bring together a new dimension for the business executive who wishes to focus
on all the critical success factors for effective decision making," said Mark Theilken, Acxiom Data
Group Leader. "Acxiom data combined with Nucleus' query performance now puts the complete
picture in front of the decision makers."
"We are extremely pleased with this alliance," said Kevin Horigan, Executive Vice President with
Sand. "It provides Nucleus users with an unparalleled capability in analyzing the effectiveness of
specific corporate initiatives and programs against past performance and outside market indicators."
Companies' Combined Strengths Provide Clients with Competitive Edge
Today's market leaders in arenas such as insurance, finance, retail, telecommunication and
transportation have seen the competitive landscape dramatically change their planning and analysis
activities within their business organizations worldwide. Market dynamics have forced many
corporations to overcome their tendency of relying on "educated guesses" for critical decisions. The
enhanced decision making capabilities delivered to business users with Nucleus allows business
users to quickly get answers to the most complex, ad hoc and exploratory business questions from
their internal systems, for time sensitive, important decisions. By integrating Acxiom data into
Nucleus, executives can now quickly assimilate their internal business answers against outside
market dynamics; providing a significant competitive advantage over most organizations.
"We're pleased to support Nucleus in answering time-sensitive, complex business questions. This
strategic alliance between Sand and Acxiom provides the enhanced capability to allow executives to
quickly assess external market data influences against their internal business dynamics," stated
John Nicholson, vice-president, Database and Decision Support Solutions, Compaq Computer
Corporation. "With our unrivaled range of platforms for 32-bit and 64 bit computing across Windows
NT and UNIX, Compaq servers are the natural choice for these enhanced decision support solutions."
Sand OEM's and Reseller's to Benefit from New Alliance
In order to meet the specific demand of their customer base, each Sand reseller and OEM of the
Nucleus Exploration Mart will have the ability to provide organizations with user-specific,
pre-configured market data on Nucleus Exploration servers and workstations for detailed analysis.
"This is the first time that a data mart will be made available with the syndicated data already
included for selected markets," Said Josh Napua, Executive Vice President, Wyle Computer
Products. "Sand's alliance with Acxiom will provide the Nucleus user with a huge advantage in their
focused markets, and we are very excited to be a part of it."
"At Hitachi Data Systems, we are very excited about the Sand / Acxiom alliance", said John Clark,
Executive Vice President. "We will now be able to offer our customers a streamlined approach to
merging their data with Acxiom's extensive bank of information. The outstanding performance of the
HDS Nucleus Exploration Series will allow them unrestricted analysis of market trends and
perspectives."
About Acxiom
Acxiom provides a wide spectrum of data products, data integration services, mailing list services,
modeling & analysis, and information technology outsourcing services, as well as data warehousing
and decision support services to major U.S. and international firms. Founded in 1969, Acxiom is
headquartered in Conway, Arkansas, with operations throughout the United States and in the United
Kingdom and France.
Acxiom's World Wide Web address is (URL) acxiom.com or e-mail to infoacxiom.com.
Acxiom's toll free number is 1-800-922-9466.
Acxiom is a registered trademark of Acxiom RTC, Inc. About Sand Technology
Sand Technology Systems International Inc. provides high performance, scaleable software solutions
for data mining, data marts, data warehouses and online analytical processing (OLAP).
Sand's Nucleus product suite brings patented technology to the business user allowing for more
timely and accurate decision processing within the disconnected client, desktop, workgroup,
departmental and enterprise computing environments. Sand Technology can be reached on the World
Wide Web at sandtechnology.com.
All Rights Reserved. Nucleus, Nucleus Server and N-Vector are registered trademarks and Nucleus
Exploration Mart and Nucleus Exploration Warehouse are trademarks of Sand Technology Systems.
Other trademarks are the property of their respective owners.
FOR FURTHER INFORMATION PLEASE CONTACT: Sand Technology Systems International Inc.
Kevin Horigan (410) 418-5426 kevinsandtechnology.com or Acxiom Corporation Marice Gardner (501)
336-1264 mgardnacxiom.com
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