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Technology Stocks : Avid Technology

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To: Patrice Gigahurtz who wrote (74)	12/27/1996 11:24:00 PM
From: robert landy	of 777

I'm a user of Avid products and a stock a stock holder. I'm not pleased either by the plunge in stock price but the reason for the poor performance is not because of it's so called late entry into PCI but because of Avids poor customer relations and product support. This is a very competitve business and they are trying to keeping up with the competition and pass the huge R & D costs on to it's customer base. People will not fork out $100k to a product that requiring huge additional sums of capital to stay current. Pinnacle is a 3d effects software package that Avid uses in it's "online" Media Composer product line. I hope for better things in the new year but can't see how Avid is going to get it's share price up. Remember it was up around $42.00 this time last year, it closed today at $11, down 7/8ths

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