Hypercom Appoints Vice President, Marketing Former VeriFone Executive Joins POS Leader
Hypercom USA/Canada Names George E. Devitt Vice President of Marketing
PHOENIX--(BUSINESS WIRE)--Oct. 7, 1998--Hypercom Corporation (NYSE:HYC - news), a global provider of electronic payment solutions, today announced the appointment of George E. Devitt as vice president of marketing, Point-of-Sale Solutions, for the POS USA/Canada region.
Prior to joining Hypercom(R) Devitt held executive marketing and general management positions for VeriFone Inc., a Hewlett-Packard subsidiary.
In his new position, Mr. Devitt will be responsible for all aspects of POS marketing for Hypercom's USA/Canada region. He will play an important role in developing strategic relationships, brand awareness, new business ventures, communication plans, market research, product marketing, and creating marketing programs to support Hypercom's aggressive expansion plans within USA/Canada.
During his tenure with VeriFone, Mr. Devitt was most recently the Vice President of Marketing and Business Development for VeriFone's Americas Group. In this role, he was responsible for the development and execution of marketing strategies in support of the firm's Internet Commerce, Smart Card, client/server solutions, consumer systems, and Point-of-Sale systems. He was also responsible for business development activities for VeriFone's emerging market solutions. He previously held positions as Director of Global Product Management, Director of Strategic Marketing, and General Manager of VeriFone's OEM Business Unit.
''George Devitt's industry knowledge and leadership experience adds to the strategic insight that is necessary at Hypercom, to accelerate our growth and strengthen our market position,'' said Al Irato, president and CEO, Hypercom Corporation. ''We are fortunate to have Mr. Devitt join Hypercom.''
Prior to VeriFone, Devitt held senior positions at IBM and Hewlett-Packard Company. University of Florida awarded him a Bachelor of Science degree in Business Administration, with honors.
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