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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.12

-0.2%

3:59 PM EST

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To: Glenn D. Rudolph who wrote (20585)	10/7/1998 5:53:00 PM
From: Rob S.	Read Replies (1) of 164684

<Cowen and Co. analyst Scott Rimer said Amazon's competitors would not acquire that kind of expertise merely by joining forces. He said Amazon's online retailing skills were fine tuned to the point of being something like a ''secret sauce.''> Is he talking about the same kinda "secret sauce" that got Bill Clinton into so much trouble? These guys just won't "get it" until they have made their last dime pimping this stock. Amazon's great secret to success is easily copied once you get the right people and resources behind it. Amazon was the first to hone in on what it takes to be successful in e-tailing but all the things they are doing are observable and able to be duplicated. Bertelsmann and B & N should go after Amazon's thousands of associates with more lucrative programs - if they want to they can cut prices and pay commissions to the point that Amazon will bleed profusely. Take away the associates and Amazon is just another nice internet site.

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