Altaba Inc. (formerly Yahoo) Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Dr. Jeff who wrote (14343)	10/8/1998 12:12:00 AM
From: Dwight E. Karlsen	Read Replies (1) of 27307

Dear Dr. Jeff: re My calculations show they should earn north of .22 cents based on everyone's "hits."<< Hits grew, yet they still only came in with 15 &cent. So what is your explanation for the faulty conclusion? Perhaps "hits" don't mean so much. Perhaps banner advertising rates are going downnnnn. Perhaps this is because advertisers are concluding that they don't get the bang for the buck that they hoped. Perhaps there is too much competition for advertising dollars, both on the web and off. I noticed that Yahoo itself advertises on TV. If those people are watching TV at the hour they see the ad, are they going to jump on the computer just to check out Yahoo's pages? My guess is that anyone who even semi-regularly accesses the internet already knows about Yahoo's site. It's a good site, but so are a lot of other sites. I personally have never clicked on a banner ad on Yahoo's site. Yahoo's ads on TV may help increase a non-computer owner's curiosity and desire to own a computer, but the results to Yahoo's bottom line even in the event of subsequent computer purchase is going to be nill.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next