M2 PRESSWIRE-8 October 1998-VIDEOLOGIC: New PowerVR graphics products take advantage of Direct Rambus memory systems (C)1994-98 M2
COMMUNICATIONS LTD
VideoLogic and NEC Electronics Inc. have confirmed their plans to incorporate Direct Rambus memory interfaces in future PowerVR graphics controller products
currently under development.
PowerVR products demand quality performance at commodity pricing to meet performance, features and price targets. Direct Rambus memory system components
will allow PowerVR to have faster system integration, reduced device pin count requirements and a simpler, compact board layout.
"Memory bandwidth is essential for high-performance graphics systems, whether in PCS, game consoles or arcade machines," said Hossein Yassaie, president and
chief executive officer, VideoLogic. "Direct Rambus DRAMs provide the highest bandwidth per I/O by far - more than eight times the bandwidth of 100-MHZ
SDRAMs at a comparable memory cost."
The broad industry support behind Direct Rambus, led by Intel's adoption of Direct RDRAM as their next-generation PC main memory standard, means that Direct
RDRAMs will be a widely sourced commodity," said Charles Bellfield, product marketing manager, multimedia strategic business unit, NEC Electronics Inc.
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