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Non-Tech : LIFEWAY FOODS (LWAY)
LWAY 22.82+0.6%Jan 9 9:30 AM EST

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To: Robert Graber who wrote (267)10/9/1998 4:55:00 PM
From: mark cox  Read Replies (1) of 352
 
Has this thread come back to life or what?

Robert, I don't know of any public companies that produce probiotics but you should be able to find some by doing a search.

Steve and I have been helping the Tree of Life distributor in Jacksonville who has been stocking LWAY's kefir at the 12 Publix supermarkets that now carry it. We are helping him with information about kefir so he can put information pamphlets in the display case. Next Tuesday we will be meeting with him and we'll give him the pamphlets to put up.

I spoke with him on the phone this morning and I asked him how it was selling. He said it started out slow but has been growing every week. At present there is no advertising or information at the display, just the bottles of kefir. That will change next week.

I asked him if Tree of Life was moving LWAY's kefir into any other cities in Florida. He said that it is now in Orlando, Tampa and Miami. It is being carried by approximately 12 Publix supermarkets in each of those cities.

I asked him if he had heard of Basics Plus and he said that he had seen it on Lifeway's website but didn't know what it was. I told him that I would tell him about it when we get together next week. I'd like to see if we can't get something going and get Basics Plus into the Publix supermarkets as well.

Mark
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