What do you think about this new advertising campaign?
________________________
Monday December 30 1:38 PM EDT
Pizza Hut Rolls Out New Advertising Campaign Featuring Discovered 'Stars'
Pizza Hut Introduces New Crispier, Meatier Pepperoni: Lots of It!
DALLAS, Dec. 30 /PRNewswire/ -- Pizza Hut today announced a new advertising campaign that stars real company employees and marks a new direction at the nation's largest pizza company.
Pizza Hut's new advertising campaign kicks off January 1, 1997, featuring a series of "Open Memo" letters to employees, starring real employees from across the country. The open memo advertising theme highlights Pizza Hut's commitment to making the best quality pizza in America by spotlighting some of the best employees in America.
In the new ads, Pizza Hut employees from Florida to California, Alabama to South Dakota and places in between, are seen doing their jobs to help create great pizza, great service and great times at Pizza Hut.
"In this day of faxes, e-mails and voice mail, the open memo style of the ads allows us to talk to our employees while letting our customers listen in," said Bill Cobb, senior vice president of marketing at Pizza Hut. "At Pizza Hut, our employees are what make us great, and we want America to know that the Pizza Hut pizzas they're eating were made by the best pizza makers in the country. Including them in the spots recognizes our crews, the real stars at Pizza Hut."
Pizza Hut also will unveil a new advertising theme line on January 1, "Makin' It Great, Again and Again," Cobb said. Although similar to the "Makin' It Great!" tag line the chain used in the late eighties, Cobb noted the addition of the words "Again and Again" communicates Pizza Hut's commitment to making great pizzas consistently everyday.
"Pizza Hut's 'Makin' It Great Again and Again' campaign is about more than just advertising," Cobb said. "It's about communicating to our 140,000 employees and millions of customers our commitment to making and serving the best pizza in America. We want customers to say 'I love it at home or at the Hut.'"
One of the first ads in the new campaign will announce Pizza Hut's new pepperoni topping, a crispier, meatier pepperoni that crunches when you eat it on your favorite pizza. How important is our new pepperoni? More than 70% of the pizzas made at Pizza Hut have pepperoni as a topping.
To celebrate the new pepperoni, Pizza Hut is introducing the $7.99 medium one-topping pepperoni pizza and the $9.99 large one-topping pepperoni pizza. Pizza Hut is also putting more pepperoni on its pizzas: 45 pepperoni slices on a medium pepperoni pizza and 65 slices on a large pepperoni pizza -- that's 44% more pepperoni on a large pepperoni pizza.
The new Pizza Hut campaign breaks January 1 during the Rose Bowl parade, the Citrus Bowl and the Rose Bowl, as well as a prime time roadblock on January 1 during ABC's "Grace Under Fire," NBC's "Newsradio," Fox's "Party of Five" and the Fiesta Bowl on CBS.
The first ads in the new campaign were filmed in mid-December in Los Angeles and Dixon, California. The ads were produced by BBDO Worldwide, Pizza Hut's agency of record.
_________________________________
Mark |
