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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 228.44

+0.5%

Dec 22 3:59 PM EST

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To: llamaphlegm who wrote (21148)	10/11/1998 4:37:00 PM
From: Randy Ellingson	Read Replies (2) of 164684

One (by itself insignificant) more data point: During my regular checkup with my dentist, and not discussing stocks but rather Alaska (here in Colorado) he told me he's reading a good book on crab fishing in the Bering Sea. We'd been talking about his PC: he's not a web or PC natural, but I helped him get connected to the net several months ago. His machine is painfully slow (W95 on a P60 w/ 8Mb RAM, 14.4 modem). He says "I bought the book on the web" and follows my query as to where with "Amazon.com. Pretty nifty store they've got set up there." It's impressive to me that he uses his PC at all, and that he gets on the internet at all (very slow loading any page, let alone getting the browser open). But even moreso that 'they' got him to go to Amazon and buy a book. FWIW, I know a couple others who've led themselves to Amazon, and so far nobody who's shopped the others. I've shopped Amazon a couple times. I agree it's easy. I'm certain their competitors have attractive and functional web sites as well, but I'll likely stay with Amazon unless they let me down in a big way. Just as with shopping (primarily for work-related purchases) at NECX Direct, the convenience of a known site and single location shopping is worth the few dollars I could save by shopping around. I do own a few shares of Amazon, which undoubtedly biases me. Regardless, any substantial success AMZN sees over the coming years won't be due to my purchases or anyone else's but to their own jump start and execution. Same but opposite goes for their failure. BTW, I have not noticed as much radio advertising the past couple months. Anyone else notice an increase or decrease? Have they ever advertised on TV? Randy

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