BVSN and ORCL
Applications REDWOOD CITY, Calif., Oct. 12 /PRNewswire/ -- BroadVision, Inc.,
(NASDAQ:BVSN) the leading supplier of one-to-one Internet business
applications for relationship management across the extended enterprise,
announced today that they have entered into a strategic relationship with
Oracle Corp. The companies will work together to integrate BroadVision One-
To-One(TM) Enterprise with Oracle Front Office applications including its
recently announced marketing automation application, Oracle Marketing, and
e-commerce products, Internet Commerce Server and Web Customers. The
integrated solutions should enable companies to better target business
interaction with customers and in turn should promote customer loyalty and
increase revenue. BroadVision has joined Oracle's Co-operative Application
Initiative (CAI) program as part of this agreement.
"We're very pleased to have BroadVision as a member of this initiative,"
said Mark Barrenechea, vice president, Oracle Front Office Applications
Division. "As the leading provider of one-to-one Internet applications for
relationship management, BroadVision's best of breed solution is well-suited
to enhance our integrated closed-loop Web marketing and e-commerce
applications. We look forward to working with BroadVision to get our joint
solution to market quickly."
"BroadVision is pleased to enter into this strategic relationship with
Oracle. Our combined solutions should enable companies to realize the
tremendous business benefits of integrating BroadVision's advanced Internet
applications for relationship management including personalization and dynamic
content control into Oracle's front office, marketing automation and
e-commerce applications," said Dr. Pehong Chen, president and CEO ofBroadVision.
BroadVision provides a suite of Internet applications that enable
companies to extend their existing business to the Internet using a customer-
centric approach through which companies can market and respond to the needs
of customers on a one-to-one basis. BroadVision solutions offer sophisticated
profiling capabilities that drive advanced personalization including dynamic
content delivery and transaction management. These solutions also integrate
easily with existing front and back office systems. Specific offerings
include BroadVision One-To-One Enterprise, One-To-One Commerce, One-To-One
Financial and One-To-One Knowledge applications. Also available are
associated easy-to-use BroadVision One-To-One Tools(TM), business manager
tools for dynamic control of Internet applications including the creation of
business rules and content management. |
