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Biotech / Medical : Pharma News Only (pfe,mrk,wla, sgp, ahp, bmy, lly)

PFE 24.39

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Nov 10 3:59 PM EST

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To: Anthony Wong who wrote (894)	10/13/1998 12:18:00 PM
From: Anthony Wong	Read Replies (1) of 1722

Viagra to Be Introduced in Italy This Week, Newspaper Reports Bloomberg News October 13, 1998, 4:12 a.m. ET Rome, Oct. 13 (Bloomberg) -- Italians will soon be able to purchase Pfizer Inc.'s impotence treatment drug Viagra, which is being sold in pharmacies in Milan as of today and will be available in the rest of the country on Thursday, Italian daily La Stampa reported. The ministry of health said the blue pill will cost up to 200,800 lire ($120) for the highest dosage of 100 milligrams, while a standard-dose 4-pill pack will cost 83,000 lire, adding that the pill can only be obtained with a non-renewable doctor's prescription allowing the purchase of a maximum of 16 pills, the paper reported. According to La Stampa, some three million Italians suffer from impotence. In mid-September, the European Commission, the executive branch of the European Union, approved the sale and marketing of Viagra in the 15-nation bloc. (La Stampa, 10/13, p. 13) (www.lastampa.it) --Rosanna Maietta in the Rome bureau (3906) 6786 455 with Farah

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