Newbridge Networks Delivers Integrated Management of
Broadband Access and Backbone Technologies
Newbridge Solution Enables Deployment of Broadband
Infrastructures, Extending the Reach of Advanced Services
TELEMANAGEMENT WORLD, Dallas, Texas, October 13, 1998 -
Newbridge Networks (NYSE: NN; TSE: NNC) today announced its
plans to deliver industry-leading integrated network and
service management for the Company's broadband remote access
solutions, including broadband wireless and Asymetric
Digital Subscriber Line (ADSL). Traditionally known for its
strengths in managing multi-service backbone networks, the
Siemens / Newbridge MainStreetXpress™ portfolio of network
and service management products enables new licensed
operators and established service providers to aggressively
deploy broadband access infrastructures to extend the reach
of existing and new advanced services. This demand has
resulted from the tremendous growth of the Internet and
multimedia services.
A major challenge facing service providers that has been met
by the MainStreetXpress network and management portfolio is
the integrated management of broadband wireless and digital
subscriber line (DSL) access domains with asynchronous
transfer mode (ATM) and Internet Protocol (IP) backbone
networks. This capability enables the end-to-end delivery of
a broad range of business and residential services in a
scalable, cost-effective manner.
"Newbridge Networks has historically led the industry in
understanding the value that end-to-end managed solutions
bring to our customers," said Alan Hawtin, Vice President,
Network and Service Management, Newbridge Networks. "We are
pleased to continue this tradition by tying in two new
access technologies: ADSL and wireless. The Newbridge®
managed broadband access solutions enable service providers
to extend the reach of advanced multimedia services to their
business and residential customers."
A key advantage of the Newbridge broadband wireless ATM
solution is its ability to deliver multiple services from
the same network platform, including high-speed Internet
access, two-way data, voice, video and multimedia. The
MainStreetXpress 46020 Network Manager, the industry's most
powerful management platform, provides seamless end-to-end
network and service management of broadband wireless and
ADSL access over ATM, frame relay and IP backbones.
The MainStreetXpress Service Subscription Manager (SSM),
which leverages the underlying MainStreetXpress 46020
Network Manager, is a web-based service management
application that supports authentication, accounting,
self-subscription and user control of carrier and multimedia
service selection. The SSM's integral wholesale and retail
modeling of service management supports collaborative
marketing of telecommunications-based services between a
telecom infrastructure provider and its associated content
provider partners.
Both WIC Connexus and MaxLink Communications Inc., 28GHz
spectrum holders in Canada, recently selected Newbridge as
their vendor of choice for the delivery and deployment of
commercial LMCS networks in Canada.
MaxLink Communications is a consortium that develops and
operates new local telecommunications services. It is
licensed in Canada to provide a range of competitive voice
and high-speed wireless services through the use of 28GHz
radio frequencies.
"Network and service management was a significant driver in
our decision to choose the Newbridge end-to-end broadband
wireless solution," said Joel Bell, Deputy Chairman, MaxLink
Communications. "This comprehensive management capability
enables MaxLink to effectively use our huge amount of
bandwidth and flexible service platform to quickly provide
both traditional and enhanced services. It permits us to
monitor and control our network efficiently, and provide
quality of service commitments to our customers."
Newbridge Networks combines the benefits of ATM and wireless
technologies to offer the most powerful broadband wireless
access solution in the industry. This solution is used for
"first mile" connectivity to cost effectively deliver a full
range of data, voice, and video services from a single
platform to a wide variety of customers including large and
medium businesses, SOHOs (small office, home office), and
single and multiple unit residential users.
With Newbridge ADSL, network service providers can offer not
only business Virtual Private Network (VPN) services and
Internet access, but value-added services such as premium
quality IP telephony and digital video to residential and
business customers. They can also extend service management
functions to their content-provider partners, enabling them
to partition and configure services for end users directly
through the MainStreetXpress Service Subscription Manager
software.
The Newbridge ADSL solution is integrated with the
MainStreetXpress 36170 MultiServices Switch, and is managed
by the MainStreetXpress 46020 Network Manager and the
MainStreetXpress Service Subscription Manager.
"The Newbridge ADSL products and our collaborative
development of a unique service subscription management
application definitely set this solution apart from
competing vendor offerings," said Rita Brown, Assistant Vice
President, Marketing, BC TEL Advanced Communications. "This
solution provides customers with the ability to dynamically
select content provider services and enables BC TEL and
content providers to work in a very flexible management
model. Service subscription management has reduced our
operations costs and provided greater visibility and control
to BC TEL content and VPN provider partners."
Newbridge has been a long-standing, active member of the
TeleManagement Forum - a global consortium of service
providers and suppliers that provides leadership to the
telecom industry on the most effective ways to improve the
management of public networks and services in today's
competitive global market.
"End -to-end management is really the key for service
providers who intend to succeed in a global, competitive
market," said Elizabeth Adams, President of the
TeleManagement Forum. "It is one thing to automate specific
functions, but it is quite another to achieve an efficient
operation, where systems are well linked and able to support
fast provisioning of services and rapid response to
problems. Newbridge has recognized the need for its
management systems software to work with other systems to
achieve this type of end-to-end automation, and it is good
to see continued advancement of the Company's efforts in
this area."
The Newbridge managed broadband access capabilities are
being demonstrated at TeleManagement World in Dallas from
October 13 to 15.
Newbridge Networks designs, manufactures, markets and
services networking solutions to organizations in more than
100 countries. The Company leverages its relationship
with a growing family of Newbridge Affiliate companies and
strategic alliances with Siemens and 3Com Corporation to
deliver seamless, end-to-end solutions. Newbridge customers
include the world's 300 largest telecommunications service
providers and more than 10,000 corporations, government
organizations and other institutions. Founded in 1986, the
Company employs more than 6,000 people on five continents.
News and information are available at www.newbridge.com.
- end -
Newbridge, logo are registered trademarks of Newbridge
Networks Corporation.
MainStreetXpress is a trademark used by the Siemens /
Newbridge alliance for comprehensive solutions in broadband
communication. No agency relationship, partnership, or joint
ownership of a legal entity is to be inferred or implied by
the term alliance. |
