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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 239.16

+2.1%

Jan 23 9:30 AM EST

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To: Glenn D. Rudolph who wrote (21496)	10/14/1998 12:51:00 AM
From: Scott Bergquist	Read Replies (1) of 164684

"Warning: Web Selling Isn't Cheap" This was a front page article in Computerworld issue Oct 12 1998 (at www.computerworld.com...no attempt to paste it here). In summary, shows box comparing different companys' expense profile: "Send in the Accountants" is the box title. Expense as Pct of Total Revenues Under "Online Companies" it shows: Amazon 39% CDNow Inc 77% Cyberian Outpost 38% N2K Inc. 215% !! (obviously, heheh, spent more than income) Onsale Inc 16% under "Real-World Companies" (I love it, esp CW) it shows: Barnes & Noble 20% The Home Depot 20% Musiclan Stores Corp 30% Wal-Mart Stores 16% As if more fodder was needed! Oh well, with a thousand tiny cuts, maybe the mighty will fall! Other note from article: customer-acquisition costs are "about $34 per consumer" Scott

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