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Strategies & Market Trends : Joe Copia's daytrades/investments and thoughts

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To: Joe Copia who wrote (8551)	10/14/1998 10:09:00 AM
From: Sheri	Read Replies (2) of 25711

AMEN + AOL Co-Marketing, Traffic Sharing Agreement Announced Between Christianity Today's AOL/Web Sites and DIDAX INC.'s 'crosswalk.com(TM)' PR Newswire - October 14, 1998 09:59 Jump to first matched term CHANTILLY, Va._ Oct. 14, /PRNewswire/ -- DIDAX INC. (Nasdaq: AMEN) today announced an agreement with Christianity Today, Inc. to integrate distinct elements of Christianity Online_ AOL and Web sites with the award-winning crosswalk.com(TM) site (http://www.crosswalk.com) beginning October 15, 1998. Terms of the agreement include the provision to DIDAX of the AOL keyword: crosswalk, making access to the crosswalk.com Web site simpler for AOL's 13 million members. The agreement creates traffic-building and e-commerce synergies between two of the largest_ online brands targeting the Christian community. Christianity Today is the largest publisher of Christian periodicals, with 13 magazine titles and a cumulative circulation of over 1.5 million subscribers, and is a Members Choice/Top 50 destination on AOL. The crosswalk.com Web site, under its previous name of Christian Community Network, was named the Christian Web site of the year in 1997 by Best of the Christian Web. The agreement signals the broadening of an existing online relationship between the two firms that dates back to 1996. Initial plans call for Christianity Online (AOL keyword: CO) to provide fixed navigational placement and prominent graphical links on specific AOL and Web pages, connecting CO site visitors directly with specific areas of crosswalk.com that were chosen to augment CO's offerings. In exchange, crosswalk.com will provide fixed navigational placement for unique CO site components as well as merchandising throughout the crosswalk.com site for trial subscriptions to Christianity Today's leading magazine titles.

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