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CD Radio Hires MediaAmerica
BUSINESS WIRE
New York, N.Y.--(BUSINESS WIRE)--October
15, 1998--CD [ Radio Inc. ] (Nasdaq: CDRD), the
satellite-to-car radio broadcaster, announced today
that it has hired MediaAmerica, the largest
independent national radio advertising sales organization, to sell national
advertising time on CD Radio's 50 non-music channels.
CD Radio is building a digital satellite radio system for the broadcast of 100
channels of music and other programming to motorists throughout the United
States. Scheduled for launch in early 2000, CD Radio will broadcast 50
channels of commercial-free music and 50 channels of news, sports and
entertainment programming for a total monthly subscription fee of $9.95.
CD Radio's programming will originate at its national broadcast studio in New
York City and be uplinked to the Company's three satellites. These satellites
are currently under construction at Space Systems/Loral and are scheduled
for launch beginning in late 1999. Initially, consumers will receive CD Radio's
broadcasts through a two-inch satellite dish affixed to their car's rear
windshield. This signal will be relayed wirelessly to a plug-and-play adapter
that will fit into a vehicle's existing cassett e or CD slot. New CD Radio-ready
aftermarket radios are also expected to be available.
The majority of CD Radio's planned programming formats are generally
unavailable on radio stations in any single market. Furthermore, unlike
conventional stations, which have an average range of approximately 30 miles
before reception fades, CD Radio's signal is designed to cover the continental
United States coast to coast. More information on CD Radio is available at
www.cdradio.com.
Any statements that express, or involve discussions as to, expectations, beliefs,
plans, objectives, assumptions or future events or performance are not
historical facts and may be forward-looking and, accordingly, such statements
involve estimates, assumptions and uncertainties which could cause actual
results to differ materially from those expressed in the forward-looking
statements. Among the key factors that have a direct bearing on CD Radio's
results of operations are the potential risk of delay in implementing CD Radio's
business plan; increased costs of construction and launch of necessary
satellites; dependence on satellite construction and launch contractors; risk of
launch failure; unproven market and unproven applications of existing
technology; and CD Radio's need for substantial additional financing.
Accordingly, any such statements are qualified in their entirety by reference
to, and are accompanied by, the factors discussed in CD Radio's Annual
Report on Form 10-K for the year ended December 31, 1997.
(Copyright 1998)
_____via IntellX_____
Publication Date: October 15, 1998 |
