PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 24.90

-2.1%

Nov 19 3:59 PM EST

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To: Anthony Wong who wrote (6079)	10/15/1998 6:30:00 PM
From: Anthony Wong	Read Replies (1) of 9523

London Telegraph: America falls out of love with Viagra By David Sapsted in New York October 15, 1998 THE Viagra bubble appears to have burst only six months after the impotency drug created an unprecedented stampede in America. In its first three months on the market it became the fastest-selling drug ever at $411 million (£241.8 million). But sales are down to little more than a third of that in the past three months. Pfizer, the New York-based manufacturer that is currently marketing the pill in Europe, yesterday blamed the slump on "the high level of wholesaler stocking" and a reduction in prescriptions being written by doctors for the $10-a-time pill. The company has now embarked on its first, direct-to-consumer advertising campaign, including soft-focus television commercials of loving couples, to boost sales of the drug, which cures erectile dysfunction, believed to affect up to 30 million American males. Anecdotally, doctors attribute the sharp drop to a fall in demand from men who are not impotent but who rushed to get it, believing it could improve their sexual performance. One Connecticut GP said: "People started taking it for purely social reasons. Often, they took the pill in conjunction with alcohol and - surprise, surprise - decided it did not do anything for them. Or their partners." Viagra also received a bad press when the US Food and Drug Administration began an inquiry to see if the deaths of more than a dozen men who had taken part in the original Viagra trials were linked to the drug. None was found. telegraph.co.uk

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