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Technology Stocks : Creative Labs (CREAF)

CREAF 0.448

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Dec 18 4:00 PM EST

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To: BZOOKA who wrote (12449)	10/16/1998 9:45:00 AM
From: AJ Berger	Read Replies (2) of 13925

Anyone nervous about Dvorak's 11/03 PCMag Column? Brand-Name Mania Dept.: Look for the sound-card companies to employ a classic brand-name strategy. Creative Labs may be a brand name to you and me, but it will never be the same as, say, Altec Lansing or Bose. Some PC companies are adopting the idea of adding such brand-name speakers to their machines in the same way car makers added classic brand-name speakers to car stereos. The next logical step is to bring out sound cards with the same classic brands attached. If a sound card had the Polk Audio or Cambridge SoundWorks name, it would soon be the hot ticket over, say, Diamond or even Creative Labs. A lot of these companies are working on joint ventures, and some are developing a standalone strategy. I just wonder which will be first on the market.

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