Kemble: InformationWeek had a great article on how "DELL Stakes its Success on a Build-to-Order Strategy." Even though it came out almost a month ago, I thought it was worth posting the link.
techweb.com
Here are some highlights from this article:
In a recent purchase of PCs and servers, Sprint found that "Dell was the only
build-to-order manufacturer with solid, dependable, and interchangeable
parts," says Lorin Olsen, senior manager of enterprise network services for
the telecommunications company, which already has more than 30,000 Dell
machines.
Analysts agree that Dell's business model is responsible for its success. "Dell's
business model is what most suppliers are trying to achieve," says Nimisha
Patel, a senior analyst for the Aberdeen Group. "PCs are all somewhat the
same. It's the business model and the ability to satisfy customers that can
determine success."
Dell's Internet business jumped from about $1 million a day to $6 million a day
in the last 18 months. Online purchases keep costs down and customers
satisfied, Dell says.
Tech support over the Internet has been particularly successful for Dell, with
only 20% of its tech support requiring an on-site technician. "These problems
can be addressed via the Net, leaving an opportunity for us to reduce costs,"
says Ro Parra, VP of America's sales and Dell services strategy.
Dell receives more than 40,000 E-mails for service and support each month.
It averages five Web-site visits for every phone call-at a savings of $8 for
every customer who uses the Web instead of the phone.
Simultaneously, customers are satisfied with Dell's service. Dell got top ratings
in Technology Business Research's survey of 243 U.S. technology managers,
outranking IBM, HP, and Compaq in customer satisfaction.
...as far as Dell is concerned, it will continue to expand the direct model to
deliver products ahead of competitors; focus on customers relations; bring
new technologies to market; and push into international markets. The
company sees a tremendous opportunity for growth, says Carl Everett, senior
VP for the personal systems group. And Dell won't slow down, he says,
because its strategy is aimed at preventing the company from becoming
lethargic.
Copyright ® 1998 CMP Media Inc.
****More Good Reasons why DELL IS THE NEXT DELL !!!!!
Enjoy the Weekend.
-Scott |
