Ebay up 5 and talked about on CNBC. Check out EGGS. in the same business and only 8.75 and coming out with earnings today. Looks very cheap.
CNET Rolls Out Merchant Program on
Shopper.com
PR Newswire - October 19, 1998 12:10
More Than 50 Merchants Sign Up to Greet Buyers at the Internet's
Largest Directory of Computer Products and Prices
SAN FRANCISCO, Oct. 19 /PRNewswire/ -- CNET, Inc. (Nasdaq:
CNWK) today announced that it has signed more than 50 top merchants
of computer products, including Egghead.com, Hardware Street and
NECX, to take part in a new merchant marketing program on CNET
Shopper.com ( shopper.com ). The new program creates
opportunities for merchants to purchase preferred placements in
Shopper.com's price listings and make their brands top of mind for
users at the point of purchase. Under the terms of the new program,
merchants will pay CNET for each lead generated to their online
stores. At the end of the second quarter, CNET reported that it
generated more than 40,000 leads per day at its Shopper.com service.
Shopper.com (formerly ComputerESP), which launched in June, 1998,
is the Internet's largest comparison shopping resource for
computer-related products with a directory of 100,000 products and
one million prices.
"When users come to Shopper.com they are poised to purchase, which
makes it an extremely effective marketing vehicle for merchants," stated
Halsey Minor, Chairman and CEO of CNET. "In a very short period of
time, we have aggregated a large audience of buyers at Shopper.com,
creating significant demand for this valuable shelf space. The merchant
program represents an important new revenue stream for CNET, and
we believe it will contribute substantially to CNET's results beginning
in the fourth quarter of 1998."
The marketing program offers three tiers of visibility for online
merchants: Premier, Preferred and General. The premier partners are
Egghead.com (Nasdaq: EGGS), Hardware Street and NECX; preferred
partners are CDW (Nasdaq: CDWC) and Virtual-World (OTC Bulletin
Board: VTCO). General listings partners include: Cyberian Outpost
and McGlen Micro, Inc., among more than 45 others. When a user
searches for or clicks on a particular product, he receives a page that
lists all the participating merchants selling that product, with real-time
prices and information on availability, taxes and other surcharges and
international sales. Premier partners will appear first in the listings,
followed by Preferred and General partners. Users may also sort the
listings by price at the click of a button.
Keith Halloran, Director of Marketing for NECX, stated, "As the
leading online resource for users looking for information on computing
products, CNET is a very pure play for us. Consequently, we have
found Shopper.com to be extremely productive in introducing real
buyers to the superior product information, prices and service offered
by NECX. The premier merchant program allows us to build our brand
in a very credible and reliable buying environment, and we expect to
see significant benefits as we continue to collaborate with CNET in the
future."
"This program ensures that we are providing our users information
from the most well-known and reliable merchants online," said Kevin
McKenzie, site manager for Shopper.com. "Users have many different
reasons for choosing a particular merchant, and we have made it very
convenient for them to find the best one for them, whether they shop by
brand, or prefer to sort by some other criteria."
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