The Learning Company's Value Products Division to Offer 'Value' Version of Lotus Organizer
CAMBRIDGE, Mass., Oct. 20 /PRNewswire/ -- The Learning Company, Inc. (NYSE: TLC - news) announced here today that it has entered into an agreement with Lotus Development Corp. to publish a jewelcase ''value'' version of the popular, award-winning time management software, Lotus Organizer. Under the terms of the agreement, The Learning Company's Value Products division will release a standalone version of Lotus Organizer 2.1 for Windows 3.1/95/98/NT in jewelcase format at an estimated retail price of $14.99. The agreement covers worldwide distribution, with the software expected to be in U.S. stores in early January, traditionally a period of high demand for personal productivity titles.
''The agreement with Lotus expands the solution we can provide consumers and retailers worldwide and we are pleased to add Lotus Organizer to our product line of award-winning software values for consumers who are looking for quality branded products at value prices,'' said Eric Levin, vice president of The Learning Company's Value Products division. ''Our relationships with publishers such as Lotus enable us to continue to offer retailers a complete mix of software titles across all consumer categories.''
''We are excited about the mass market potential of Lotus Organizer,'' said Kevin Gillis, product manager for Lotus Organizer. ''By working with The Learning Company, we can effectively expand the distribution of our award-winning business software into the consumer retail market worldwide.''
Lotus Organizer has won over 50 awards and has over 35 million customers worldwide. Customers choose Organizer for its ease of use and breadth of capabilities. Organizer offers seven sections, including Calendar, Address, To Do, Anniversary, Planner and Notepad, in a familiar notebook metaphor with tabs and pages that turn. A free trial version of Lotus Organizer's latest release, Organizer 5.0, will also be included on the Learning Company CD.
Lotus Development Corporation, Cambridge, Mass., founded in 1982, is a subsidiary of IBM Corporation. Lotus offers high quality software products and services that reflect the company's unique understanding of the new ways in which individuals and businesses must work together to achieve success. Lotus' innovative approach is evident in a new class of applications that allow users to access and communicate information in ways never before possible, both within and beyond organizational boundaries.
The Value Products division of The Learning Company markets top-branded, best-selling titles at estimated retail prices ranging from $9.95 to $14.95. This low price point allows PC owners to cost effectively build their software libraries, which is especially exciting for the new mass market computer buyer spending under $1000 for a PC and eager to try a variety of software.
The Learning Company, Inc. (NYSE: TLC - news) is one of the country's leading developers of consumer software for the entire family. The company publishes some of the best-known education, reference, personal productivity and family entertainment brands in the U.S., including Reader Rabbit, The Oregon Trail, Sesame Street, Carmen Sandiego, Mavis Beacon, Princeton Review, National Geographic, American Greetings, The Print Shop and Myst. The company's products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct
marketing and OEM. The Learning Company also develops, publishes and
distributes products internationally through subsidiaries in France, Germany,
the United Kingdom, Holland, Japan and Australia, and with distributors
throughout Europe, Latin America and the Pacific Rim. The Company's
headquarters are located at One Athenaeum Street, Cambridge, Mass. 02142;
telephone 617-494-1200; fax 617-494-1219. The corporate Web site is located
at www.learningco.com, and Customer Service can be reached at 617-761-3000.
NOTE: All trademarks are the property of their respective owners.
SOURCE: The Learning Company, Inc.
--------------------------------------------------------------------------------
biz.yahoo.com |
