cisco buffers pbx offerings by acquiring selsius systems
October 21, 1998 CTI News via NewsEdge Corporation -- While its TV commercial catch phrase "Are you ready?" is directed at potential customers, San Jose, Calif.-based Cisco Systems Inc. [CSCO] may well be asking the same of its competition after acquiring privately-held Selsius Systems Inc. of Dallas last week.
By spending $145 million in common stock and cash to grab Selsius, a 51-employee supplier of network PBX systems for high- quality telephony over IP networks, Cisco can accelerate the transition from conventional, pro-prietary circuit-switched PBXs to multiservice, open LAN systems capable of aiding the next step in data/voice integration.
"Cisco has fired the starting pistol in the race to kill the PBX," says Jay Batson, CEO of PingTel, a Boston-based startup also building Selsius-style IP PBX systems. "In a single deal, they have defined what new enterprise voice systems will look like.
"In five years, all voice systems will be fully-native IP systems with Ethernet phones, call control software on servers, and IP/PSTN gateways to connect to the 'old world,' " he says. "Every player that wants a piece of the voice action must follow Cisco's lead onto the IP PBX train - or get left behind."
Such an acquisition could help the market for open NT-based PBXs take off, says John Money, vice president of research for Boston-based H.C. Wainwright & Co., an equity research house.
"I really do expect Cisco to be a strong player in this market," Money says. "There are other communications server companies now that will scramble to find their own partnerships."
Selsius' IP phones and call manager software initially will enable small and medium businesses and branch offices to migrate voice traffic onto packet data networks. Cisco will extend the technology to the full campus environment and enable virtual call centers and unified messaging.
The acquisition is subject to various closing conditions.
(Jay Batson, PingTel, 781/238-5758; John Money, H.C. Wainwright & Co., 617/227-3100; Doug Wills, Cisco, 408/527-9475, cisco.com.)
CTI Industry Stock Price Performance Oct. 19, 1998 Company 10/19/98 1-week 1-month 3-month Ticker change change change Allstar ALLS $1.8 120.83% -34.09% -51.67% ALLTEL AT $44.75 -3.24% -0.42% 2.58% Applied Voice AVTC $16.63 -6.34% -23.12% -23.04% Aspect ASPT $12.69 -24.81% -50.00% -62.89% AT&T T $61.63 5.12% 4.45% 4.34% Brooktrout BRKT $13.50 3.85% -1.82% -23.40% Centigram CGRM $6.38 8.51% -30.14% -44.57% Comdial CMDL $9.25 17.46% 15.63% -32.11% Dialogic DLGC $20.69 -5.97% -25.11% -43.13% Executone XTON $0.84 8.00% -27.03% -57.81% Genesys GCTI $21.13 59.43% 8.68% -34.75% GeoTel GEOC $22.38 -5.79% 11.18% 5.29% IBM IBM $139.38 6.49% 11.78% 15.96% Inter-Tel INTL $14.13 31.40% -7.38% -19.57% Linkon LKON $0.81 4.00% -18.75% -45.83% Lucent LU $76.00 14.07% 4.38% -19.89% MCI Worldcom WCOM $50.94 7.66% 9.25% -9.14% Melita MELI $11.00 36.43% 18.92% -23.48% Microsoft MSFT $102.94 3.20% -2.31% -12.72% Mitel MLT $9.00 6.67% -9.43% -38.20% Mosaix MOSX $5.69 18.18% 26.39% -20.18% Natural Microsystems NMSS $7.38 -21.33% -30.99% -42.72% Nice Systems NICEY $14.88 17.82% -52.96% -61.61% NEC NIPNY $35.19 0.18% 4.26% -26.50% Nortel NT $35.69 26.33% -12.15% -35.55% Periphonics PERI $5.06 0.00% -15.15% -17.34% Premiere PTEK $5.44 52.63% -0.57% -38.30% Rockwell ROK $35.69 4.39% -10.22% -25.16% Sun SUNW $50.75 12.78% 4.24% -2.40% Sprint FON $75.19 7.22% 3.80% 2.65% Source: CTI NEWS
[Copyright 1998, Phillips Publishing] |