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Non-Tech : PEP, pepsi sales force ideas.

PEP 139.91

+0.4%

Jan 9 9:30 AM EST

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To: Thomas Lemke who wrote ()	10/21/1998 1:51:00 PM
From: James1000	of 13

Pepsi is on the road to beating Coke. It has had made serious positive changes. It spun off its restaurants into Tricon corp, which will do well in the future with three outstanding restaurants; although I detest the fact that Taco Bell tacos are made with Grade F meat. This will help it focus on its main Beverage market. Its ad campaigns have been outstanding. "That's Brisk, Baby", and "Do the Dew" have been very successful ads. Its next move is very risky though. Instead of pulling diet Pepsi off the shelf, it will continue on the market and put $100 million into marketing Pepsi One. I hate all diet drinks.... except for Pepsi One. After researching a little I believe Pepsi One will get off to a slow start, but will emerge as the leading diet drink. There is simply very little demand for diet drinks for young males, where advertising is aimed, so initially it will not sell well. However it does not taste like a diet drink at all. To me it tastes like a combination of Pepsi and Coke. This means even though it is a bad ad campaign people will still switch to Pepsi One from Diet Coke and unfortunately for them, from Diet Pepsi.

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