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Technology Stocks : Gateway (GTW)
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To: Bipin Prasad who wrote (6804)10/22/1998 5:57:00 PM
From: D.J.Smyth  Read Replies (1) of 8002
 
wonder why their Average Selling Price fell 7% sequentially:

"Average unit prices (AUPs) declined 15% to $2,046 in the quarter compared to last year's third quarter and were down 7% sequentially. These declines were caused by industry-wide trends to lower priced PCs and continued reductions in component costs that have not been offset by the introduction of newer technologies."

possibly a mix ratio?

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