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Technology Stocks : Boeing keeps setting new highs! When will it split?
BA 184.12-2.9%1:05 PM EST
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To: IN_GOD_I_TRUST who wrote (1894)10/23/1998 3:21:00 PM
From: Dale J.  Read Replies (2) of 3763
 
Steve,

You are probably right. It seemed to have muted the good news. On balance though, I was pleased with the earnings. It was better than I expected, even though they presented it in a dull fashion. A little PR wouldn't hurt. I suppose they are afraid of raising expectations and then getting sued if they miss.

If they can get their margins up to 2 or 3% in 1999 and 6 or 7% in 2000 instead of the 0 to 1% today, then BA can become very profitable even with less business in the year 2000.

Dale
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