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To: Thomas L Nielsen who wrote (2603)	10/24/1998 1:48:00 PM
From: Rocky Reid	Read Replies (1) of 10072

Mr. Nielsen, >>If a change in the film for the ZIP is carried out then my expectations would higher quality, lower costs, and a higher profit margin for IOM.<< I'm sorry, but this argument is ridiculous. I suspect Iomega has been FORCED to look elsewhere for disc media because Fuji is pulling out from the Iomega relationship. You see, Fuji is in bed with Sony in making the HiFD 200MB floppy-compatible disc drive-- the very drive you will soon see in many computers in place of the dedicated floppy drive. Fuji expects to sell A LOT of HiFD media. And they will. Fuji invented a technology for making disc media called ATOMM. It uses a thin metallic layer over the floppy material to allow greater magnetic concentrations as well as supply a lubricant to prevent read/write head wear. Iomega proved in their own lab tests that "Zip" discs that do not use this ATOMM technology seriously damage Zip drives- and other Zip discs as a result. Now, Iomega looks like it may be forced to face life without Fuji's ATOMM media, the very technology it was designed exclusively to use.

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