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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 243.11

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To: Bill Harmond who wrote (22932)	10/25/1998 1:38:00 AM
From: e. boolean	Read Replies (1) of 164685

>>Your favorite supermarket is probably the ultimate (legitimate) example of customer groove-in. Again with the spatial metaphors! My favorite supermarket is my local supermarket, as long as it is adequate, because of the diminishing returns of travelling farther for another store, even if I liked the, say, produce at the farther store better. For a purveyor of commodities like books and cds there is even less distinction among retailers than among supermarkets. If at my local corner there was a selection of stores that I could summon up by the push of a button, how would I choose which one to summon? I might stick with one through habit (a pretty shallow type of "stickiness") until I learned that another had superior features of price/performance, etc. This would make for a very fickle customer base, always switching on the latest price war, etc. e.b.

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