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Non-Tech : Cutter and Buck (CBUK)

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To: loren sande who wrote (105)10/27/1998 8:28:00 AM
From: JakeStraw  Read Replies (1) of 128
 
Seattle-Based Cutter & Buck Opens Downtown Flagship Store

SEATTLE, Oct. 26 /PRNewswire/ -- When Cutter & Buck opens its first flagship store on Oct. 29, 1998 at the downtown Pacific Place shopping center, it will bring a unique opportunity to its hometown and Seattle shoppers. Until now, only select Cutter & Buck styles were available in high-end golf pro shops and resorts around the country. Responding to customer demand, Cutter & Buck will now showcase its entire clothing line in ONE store.

''This will be the first time our loyal customers will see the complete line of merchandise. This is also an opportunity to introduce the Cutter & Buck brand to those who don't yet know us, '' states company CEO and Capitol Hill resident Harvey Jones.

The flagship will display the complete fashion collection including men's and women's sportswear, outerwear, and business casual wear, with special sizes for ''big hitters.'' Jones points out that, ''Cutter & Buck appeals to all consumers who appreciate the tradition and heritage of golf and the fun of the outdoor sporting lifestyle. This crosses over from sportswear to everyday business casual styles.'' Accessories to complement the active Northwest lifestyle, such as luggage, golf umbrellas, watches, scarves, belts and towels, are also available.

The store is designed to reflect the golf lifestyle as well as the company's Pacific Northwest roots, displaying the line in a truly Cutter & Buck environment. Designed by local architects NBBJ, the flagship recreates the interior and exterior look and feel of a clubhouse, integrating natural light and native plants and materials. The 3,400-square-foot store, located on the third floor of Pacific Place, features a unique Championship room that highlights Cutter & Buck's continued relationships with major golf championship events including the 1999 U.S. Open at Pinehurst, Ryder Cup at The Country Club, and the PGA Championship at Medinah.

Cutter & Buck's family-friendly store environment is designed to make the entire shopping experience pleasant. Games, books and golf-related activities will be available to children and adults alike. The casual atmosphere will help to generate dialogue between store guests and employees. Two of the store staff are PGA professionals for those shoppers who do play golf. Special activities planned for the Pacific Place store opening include:

•10/29 - informal modeling -- 11:00 a.m. - 6:00 p.m. •10/30 - meet the design team -- 12:00 - 2:00 p.m. •Beginning 10/29 - ''Enter to Win'' monthly prize drawing

Headquartered in Seattle, and known for strong clear colors, natural fiber fabrics, attention to detail, innovative trims, and specialized printing and embroidery, Cutter & Buck has developed a collection of high-quality sportswear targeted to the upscale apparel market. The clothing projects an updated American design evocative of a sporting and business casual lifestyle. Cutter & Buck distributes products both domestically and internationally.

SOURCE: Cutter & Buck, Inc.
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