NEWS RELEASE
FOR: MGI SOFTWARE CORP.
TSE SYMBOL: MGI
OCTOBER 27, 1998
MGI PhotoSuite II Awarded "Most Compelling Digital
Application Product" at Advancing Digital Photography
Forum '98
TORONTO, ONTARIO--MGI Software Corp. the company that gained
recognition the world over as the PC photography software
provider of choice among consumers continued its sweep of industry
endorsements with its latest introduction MGI PhotoSuite II which
was named the "Most Compelling Digital Application Product" by
Lyra Research/Questra Consulting. The award was bestowed on MGI
Software this past week at the Advancing Digital Photography Forum
'98 held in San Jose, California and attended by top executives,
managers, and planners from leading companies in the digital
photography industry.
The Lyra/Questra award recognizes the application product that has
most helped to advance digital photography technologies and
markets for the previous12-month time period. This latest award is
just part of the overwhelmingly positive response MGI PhotoSuite
II has received from industry insiders since its release in
September of this year.
"We are particularly delighted to be recognized by the digital
photography industry in light of the wave of positive responses we
have received from journalists and analysts," said Anthony
DeCristofaro, president and CEO, MGI Software. "MGI PhotoSuite
II is the only photography application on the market today to
thoroughly integrate the Internet as an important part of the
complete PC photography experience. Whether it's accessing images
or projects online, desktop publishing or online publishing
images, creating slide shows and albums for the Web, one can do it
all now with one product, MGI PhotoSuite II."
MGI PhotoSuite II delivers the complete PC Photography experience
making sophisticated photo correction, manipulation, composition
and presentation accessible to the average home and business user.
The software's unique architecture embraces the Internet on many
levels. For example, users can directly access Lycos Pictures &
Sounds (a library of 40,000 of royalty-free images) and use the
Lycos P&S search engine specially tuned to search for multimedia
objects. Users can access MGI's special photo community called
PhotoStreet.com, which provides enthusiasts with links to over
1,500 photo-related Web sites, tips, tricks, new downloadable
content, and software updates, plus insight from world-renowned
photographer Jerry Downs as he rediscovers photography on the
computer. In addition, users can directly access the Kodak
Picture Network to get and share their digitally processed
pictures. MGI PhotoSuite II includes high-quality templates for
creating everything from calendars and greeting cards, to picture
collages or business stationary, delivering unparalleled
functionality, productivity and entertainment to home and business
users working with photos on a PC.
MGI PhotoSuite II addresses an age-old conundrum faced by many PC
users looking to tackle a new application. Does one buy software
designed for a beginner or for an expert? If one starts with
beginner tools, one quickly outgrows them. And if one tries the
expert stuff, one quickly drowns in a sea of unintelligible option
screens. MGI PhotoSuite II represents a new breed of application
design, one that not only accommodates a variety of experience
levels, but also extends dynamically to ensure the user's
experience remains fresh.
"Our imaginative use of Windows Internet Technology and modular
architecture ensures that just about every feature and function in
MGI PhotoSuite II can be extended, replaced or enhanced long after
the initial installation," said Ihor Petelycky, director product
management, MGI Software. "MGI PhotoSuite II users can simply
connect to PhotoStreet.com within the application to download and
install new effects to extend their software."
The Advancing Digital Photography Forum is the leading annual
event focused exclusively on the digital photography market, and
on the technologies, applications, and companies driving it. The
Forum was founded by Lyra Research (www.lyra.com), recognized
worldwide as the leading provider of publications, market
information, and custom research services focused on the imaging
industry, and Questra Corporation (www.questra.com), an
independent professional service firm that provides
high-technology consulting and development services to major
corporations, including numerous Fortune 1000 companies.
About MGI Software
MGI Software is changing the way home and business computer owners
experience photography and video. The company has quickly become
a market and technology leader with its award-winning products and
its relationships with leading manufacturers driving the union of
computing with photography, video, and television. MGI's partners
include leading firms in the photo industry, online service
suppliers, and manufacturers of digital cameras, computer
hardware, software, and consumer electronics. With more than 12
million copies shipped in two years, MGI's PhotoSuite and
VideoWave are the leading brands in retail and OEM distribution
spanning 25 countries.
According to market research firm Dataquest, MGI Software has
captured a worldwide installed base market share of 44 per cent in
consumer photo software, 8 per cent more than its nearest two
competitors combined. In 1997, Intel Corporation invested in MGI
and entered into related product development and marketing
agreements. MGI Software shares trade on The Toronto Stock
Exchange (Symbol - MGI). For more information visit
mgisoft.com.
Copyright(c) MGI Software Corp.,1998. MGI, MGI PhotoSuite, MGI
VideoWave and PhotoStreet.com are trademarks or registered
trademarks of MGI Software Corp. All other company and/or product
names are trademarks and/or registered trademarks of their
respective manufacturers |
