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Technology Stocks : Intel Corporation (INTC)

INTC 48.59

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3:59 PM EST

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To: kas1 who wrote (7372)	1/5/1997 5:16:00 PM
From: Mark Brophy	of 186894

Re: The Intel badge as far as the k6, does the fact that it doesn't have an intel badge make it an inferior product? it would seem so, since both consumers and corporate purchasing depts (both are horribly set in their conservative ways) will never go near anything that doesn't say intel inside. You can't buy a K6 today, which is the reason you don't see corporate purchasing depts clamoring for it. Mass production is scheduled to commence in 3-6 months. So far, they've shown samples only. the point is the k6 does not have a bright future. using your argument, it will die because it will be an "inferior product," because of ancillary factors such as advertising, brand recognition, whatever. using my argument, it will die despite being a possibly superior product, but not having the brand recognition to back it up. either way, intel wins. :-) The only way the K6 will die is if Intel or Cyrix produces a superior product. They've got about 6 months to do so before AMD produces millions of K6s. It's premature to predict the death of a chip that was born just a few weeks ago.

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