GNET
52-week Range
6 1/2 - 39
Shares Short
as of Sep 8, 1998 173.0K
Short Ratio 5.58
Shares Outstanding 5.91M
Float 3.10M
Tuesday October 27, 8:33 am Eastern Time
Company Press Release
SOURCE: Go2Net, Inc.
Go2Net Taps Hadley Green for Inaugural National Advertising Campaigns
SEATTLE, Oct. 27 /PRNewswire/ - Go2Net, Inc. (Nasdaq: GNET - news), a network of technology- and community-driven Web sites (http://www.go2net.com), has selected Seattle-based Hadley Green Advertising for a series of national-level advertising campaigns to build Internet industry and consumer awareness of the Go2Net Network, which unveils its new destination page and related offerings in November. This marks the first concerted off-line advertising push by Go2Net, which has established some of the Internet's most popular sites in the areas of personal finance, search, ecommerce and online games.
''The Go2Net Network has quietly become one of the Internet's premier destinations, with more than one million users per day,'' explained John Keister, Go2Net chief operating officer. ''Now the time is right to build the Go2Net brand, and we feel that Hadley Green is well-equipped, both creatively and from an execution standpoint, to help us enhance our recognition.''
According to Keister, Hadley Green's first initiative began this week, with a regional campaign to build awareness of Go2Net's Silicon Investor (www.siliconinvestor.com) in the San Francisco Bay Area business and media- buying communities. The Silicon Investor push combines paid print and outdoor mobile advertising with direct marketing focused on San Francisco's financial and agency districts. Silicon Investor is the Web's largest financial discussion community, with more than 6 million postings on the site since its 1995 inception.
Go2Net's advertising will extend nationally throughout the remainder of 1998 and into 1999, with strong emphasis on the Go2Net Network and the Go2Net brand. Elements will include strategic national business, trade and consumer media buys, market-specific focuses in major U.S. cities and a variety of online advertising programs.
''Hadley Green feels very much in a vanguard position representing Go2Net and we look forward to building a great partnership with them as we spread word about the Go2Net Network,'' said Dick Hadley, president of Hadley Green Advertising. ''We will be marketing a truly unique company and product. They are in an excellent medium for advertisers to utilize.''
About Go2Net, Inc.
Go2Net, Inc. (http://www.go2net.com) offers a network of technology- and community-driven Web sites focused on the following categories: personal finance, search, commerce, and games. The company also develops Web-related software. The Go2Net Network's properties include: Silicon Investor (http://www.techstocks.com), the Web's largest financial discussion site; StockSite (http://www.stocksite.com), which offers proprietary articles, portfolio tracking tools, company research and news relating to business and finance; MetaCrawler (http://www.metacrawler.com), a search/index guide that combines various existing search/index guides into one service (a ''metasearch engine''); Hypermart (http://www.hypermart.net), the Web's leading provider of free business hosting services; WebMarket (http://www.webmarket.com), a one- stop comparison shopping service; and PlaySite (http://www.playsite.com), a Java-based multi-player online games site. The company's Go2Net Labs division develops innovative technologies for use on the Go2Net sites and for licensing to other Internet companies.
This announcement contains forward-looking statements that involve risks and uncertainties, including those relating to the company's ability to grow its user and advertiser base. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, the company's extremely limited operating history, the competitive environment in which the company competes, the early stage of the Web as an advertising medium, the company's dependence on advertising revenues and the company's dependence on strategic relationships to drive traffic to its Web sites. More information about the potential factors that could affect the company's business and financial results is included in the company's Annual Report on Form 10-K for the year ended September 30, 1997, and the quarterly reports on Form 10-Q for the periods ended December 31, 1997, March 31, 1998, and June 30, 1998, which are on file with the Securities and Exchange Commission.
SOURCE: Go2Net, Inc.
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