biz.yahoo.com
Wednesday October 28, 11:00 am Eastern Time
Company Press Release
Business Week Picks K2 Design for Interactive
Branding of Online Publication
Interactive Agency Supplies New Media Strategies to Leading Business
Magazine
NEW YORK--(BUSINESS WIRE)--Oct. 28, 1998-- K2 Design, Inc. (NASDAQ: KTWO - news, KTWOW - news) has
been chosen as the interactive branding partner for Business Week Online, the online Web brand of the weekly magazine.
Under the new arrangement, K2 will develop online branding, e-commerce and consultative media strategies for Business
Week Online, one of the Web's most prestigious business and investment resources.
K2 will advise Business Week Online in positioning the Web publication with online users to boost the site's traffic and
subscriber base, as well as aid in developing e-commerce opportunities. Business Week is the second McGraw-Hill company
to select K2 for Internet strategy. In January, Standard & Poor's selected K2 for the launch of its S&P Personal Wealth
service, the company's first consumer campaign to leverage the strength of the Standard & Poor's brand.
''We partnered with K2 because the organization has a comprehensive understanding of Web based strategy, from launch to
execution to marketing and technology'', said Harry Somerdyk, Senior VP Marketing & Brand Development. ''The K2 team
demonstrated a true understanding of the quality and value of Business Week's online brand and its potential. We are excited
about creating and building a dynamic presence in the online market with K2 as our partner.''
''Business Week realizes that it has the opportunity to leverage its traditional brand into the online marketplace, and K2 is
excited to help them in this process,'' said Matthew de Ganon, President and CEO of K2. ''The Web opens up new channels
of opportunity, new partnerships and the ability to extend global brands to current and new consumers. We look forward to
working with Business Week Online to demonstrate why it is an essential tool for any serious business person and investor.''
Business Week Online provides Web users with comprehensive, in-depth coverage of business news and world events. The
site at www.businessweek.com provides daily content and up-to-date analysis. Businessweek.com offers several features such
as: Daily Briefing, important breaking business news stories, analysis and commentaries; RadioNet, hourly market and business
news updates from Business Week's Ray Hoffman; Quotes & Portfolio, including stock quotes, historic trends and a portfolio
tracking system ; Stock Market, with three updates daily ; BusinessWeek Mail, a free e-mail service for subscribers; and
Archives, a complete digest of all Business Week domestic editions dating back to January, 1991. Also included in
Businessweek.com is MAVEN, an interactive computer-buying guide with reviews of hardware, software and Web sites, as
well as equipment rankings.
The McGraw-Hill Companies (NYSE: MHP - news) is a leading information services provider serving worldwide needs in
education, finance, the professions and government. Founded in 1888, the Corporation today provides information and
analysis in multiple media through its rich portfolio of valuable brands. Sales in 1996 were $3.1 billion.
K2 Design, Inc. (NASDAQ: KTWO - news, KTWOW - news) is a New York City-based, publicly traded company and
the only full service interactive agency specializing in interactive brand building. The firm, which is known for its strength in
World Wide Web based marketing and design, is one of the first interactive agencies to be accepted into the American
Association of Advertising Agencies (AAAAs). The agency combines its award-winning creative and marketing talent with
technical expertise, and an industry-leading media planning and buying group that provides clients with integrated brand
communication for both traditional and new media platforms. K2 has provided a variety of Internet and traditional marketing
services for such clients as MCI, Bell Atlantic, Standard & Poor's, Lexis-Nexis, Waterhouse Securities, IBM, and
WavePhore, Inc.
More information about K2 is available on the World Wide Web at k2design.com.
Contact:
Trylon Communications, Inc., New York
Lauren Leff, 212/818-9151
e-mail: Laurenl@tryloncommunications.com |
