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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 14.22

+1.0%

Nov 25 4:00 PM EST

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To: Todd D. Wiener who wrote (18)	1/6/1997 12:57:00 AM
From: Todd D. Wiener	of 1080

The Infomercial Marketing Report announces the ten top grossing infomercials for 1996 Source: Business Wire LOS ANGELES--(BUSINESS WIRE) via Individual Inc. -- Jan. 2, 1997--The Infomercial Marketing Report, the definitive source of information within the industry, today released their annual list of the ten top grossing infomercials for 1996. This list is compiled from confidential sales figures supplied by most companies within the industry, and in-depth statistical analysis. The figures reflect purely television sales alone and do not account for any retail sales. The top grossing show was over $100 million. 1. Ab Roller Plus National Media/Venture Aerobic Productions 2. Trudeau Marketing Group TruVantage International 3. Psychic Friends Inphomation Communications 4. Dick Clark's Rock `n Roll Era Time-Life 5. Quick Study Video Project 6. Mega Reading TruVantage International 7. Power Rider Guthy-Renker 8. Perfect Abs Guthy-Renker 9. Ellen Kreidman Mega Systems 10. AbTrainer Kent & Speigel Direct/Precise Exercise Equipment Four of the top ten infomercials feature fitness equipment. The remainder consist of three self-help products, a 900 psychic line, a multi-level marketing program and a music compilation. Tying for first place with two shows each in the top ten are Infomercial Companies: TruVantage International and Guthy-Renker Corp. The Infomercial Marketing Report is a West Los Angeles-based subscription newsletter read in over 20 countries. In its sixth year of publication, the Infomercial Marketing Report is considered the bible of the infomercial industry. Once a year they co-publish an industry Sourcebook with Adweek Magazines. Publisher Steve Dworman is available for interviews. CONTACT: Infomercial Marketing Report, Los Angeles \| Steve Dworman, 310/472-5253 [01-02-97 at 11:00 EST, Business Wire]

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