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Technology Stocks : America On-Line: will it survive ...?
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To: Brian K Crawford who wrote (936)1/6/1997 4:19:00 PM
From: Bob Kimball   of 13594
 
the only marketing critique that will ultimately matter is which advertisers come on board and how long they stay... you just have to watch over time. The thing you don't see in the media space info is what % of advertisers actually pay the rate card rates. At $.06 per impression it's not cheap! Revenues = what AOL actually gets. Ad agencies are notoriously tough negotiators with respect to new media.
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