Friday October 30, 9:26 am Eastern Time
Company Press Release
Cyberian Outpost's Affiliate Network Experiences Explosive Growth
Affiliate Network Expands More Than 1,500% in Six Months
KENT, Conn.--(BUSINESS WIRE)--Oct. 30, 1998-- Cyberian Outpost, Inc. (NASDAQ: COOL - news), a leading Internet-only retailer of computer hardware, software, peripherals and accessories for the worldwide consumer, today announced it has added more than 5,000 affiliates to its Affiliate Network, representing more than 1,500% growth in the last six months.
Launched in December 1997, Cyberian Outpost's Affiliate Network was expanded in March 1998 through a partnership with LinkShare Corporation, a leading provider of affiliate programs. Under the program, affiliates are paid a commission for the sales they generate for Cyberian Outpost via a link from their site to outpost.com.
The Outpost Affiliate Network is being further strengthened by a partnership with Host America, a Web site host for more than 13,000 small business Web sites in 45 countries. Host America will display banners, links and other graphics on its Web site to offer the Outpost Affiliate Network as a membership benefit to Home America's small business members.
''An affiliate program is an effective way to increase our revenue, build customer loyalty and attract new customers who are looking for the best computer products,'' said Darryl Peck, President and CEO of Cyberian Outpost. ''From personal attention, such as weekly newsletters and special offers, to advanced technology that makes it easy to develop and customize the purchasing experience, our affiliate program is a mutually beneficial environment that we expect will grow through word-of-mouth and partnerships such as LinkShare and Host America.''
The Outpost Affiliate Network features an innovative model for commissions in which affiliates can choose to receive their commission in cash or in store credit redeemable towards the purchase of the more than 140,000 computer products available at Cyberian Outpost's online store (http://www.outpost.com/).
About Cyberian Outpost
A leader in global e-commerce since 1995, Cyberian Outpost (NASDAQ: ''COOL''), operates an Internet-only superstore for computer products from its Web site, 24 hours a day, seven days a week. Cyberian Outpost provides consumers and small office purchasers of computer products superior selection, quick and easy search capabilities, and product information on more than 140,000 computer products at competitive prices. With a safe and secure credit card payment system, fast and direct shipping, Cyberian Outpost offers exceptional value and service to its customers worldwide.
This release may contain forward-looking statements that are subject to certain risks and uncertainties, including statements regarding the expected effects of the Company's Affiliate Network Program. Such statements are based on management's current expectations and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The Company cautions investors that there can be no assurance that actual results or business conditions will not differ materially from those projected or suggested in such forward-looking statements as a result of various factors, including, but not limited to the following: the Company's early stage of development, technological uncertainty and product development risks, uncertainty of additional funding, reliance on research collaborations, competition, the Company's ability to protect its patents and proprietary rights and uncertainties relating to commercialization rights.
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