Friday October 30, 11:43 am Eastern Time
Company Press Release
Interactive Telesis Welcomes ICGI to MarketREACH as a Reselling Partner
SAN DIEGO--(BUSINESS WIRE)--Oct. 30, 1998--Interactive Telesis, a leader in interactive shareholder communication (OTC BB:TSIS), today announced that Intercontinental Communications Group Inc. (ICGI) of Delray Beach, FL., has signed an agreement with ITI's MarketREACH(TM) division to utilize the ITI's groundbreaking automated TeleSurvey system.
TeleSurvey is the newest application designed to power up the value of pre-paid phone cards for ICGI clients.
The initial terms of the agreement call for ITI to incorporate its unique TeleSurvey system application at the beginning of each Pre-Paid Phone Card activation process. The effect of the TeleSurvey will be far reaching as it turns the prohibitive costs and time of the old-style market survey into low cost, real-time, live information data in the very instant a customer keys in their answers from any phone.
This 5-7 question survey allows a client company of ICGI to generate valuable sales and marketing data conveniently and at a fraction of the cost and time of traditional mailed questionnaires. The information gleaned from callers activating their phone cards will generate immediate and cost effective customer preference information.
ICGI has indicated to Interactive Telesis that the demand for ITI's TeleSurvey has been immediate. ICGI's first client to utilize the service is a national automobile chain of 152 dealerships who will be distributing 100,000 pre-paid phone cards to current and prospective customers.
The survey results will allow dealerships to quickly customize marketing strategies. They are currently in discussions to supply pre-paid promotional phone cards to one of North America's largest and best known publishers as well as several hospitality providers.
Interactive Telesis is in advanced discussions to provide similar value added services to a number of America's leading providers of pre-paid phone cards. These companies are expected to join ITI's growing MarketREACH TeleSurvey client base which already includes GTE and Ameritech.
Savvy telecommunications companies and their clients are realizing that utilizing pre-paid phone cards as gifts in their promotions are a great tool for advertising and creating goodwill.
Interactive Telesis continues to redefine Interactive Voice Response (IVR) technology by designing and supporting communication solutions for North America's largest most progressive companies. Clients include AT&T, GTE Card Services, Ameritech, Yahoo and Nike.
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Contact:
Interactive Telesis Inc.
Scott Cameron, 888/546-2957
scameron@intelesis.com
or
Michael Hutchison, 800/931-5050
mhutch@intelesis.com
or
ICGI
Doug Brough, 800/742-5513
icgi@mindspring.com
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