Savant:
Spoke with someone who attended the show in L.A.. Lucent brings an impressive technology to the music (book) industry which allows them to give much more variety to the consumer without distribution co's. going into CD production on every obscure song or book in their libraries.
Not only will music go to digital storage medium, such as flash memory and conventional and microdisc H.D. technology, but companies training conferences, books, and anything a jogger, commuter passenger, or driver would want to hear via a hand held portable or eventually anyone hooking up this device to their home sound system.
Should Lucent opt to work with NCI, I foresee an unending # of customers who will be knocking on NCI's door. All the large book dists. and also publishers are also potential customers, Amazon, Barnes & Noble, Bertlesmann, etc.. They need to preserve their distribution channels and locations and with encryption, watermarking etc. it's possible. It could easily be routed through their locations with either the dists. or Lucent running the meter for royalties to the artists.
Tower records, The Warehouse, among others, could do the same with music.
The RIAA and their constituency can no longer afford not to enter the Internet to preserve their future.
There is a literal forthcoming explosion in artistic content which will all go out over the net. Lucent has a considerable edge in pulling all this together.
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