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Strategies & Market Trends : HomeLife: A Global Franchise Real Estate Company (HMLF)

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To: ColleenB who wrote (271)11/2/1998 12:59:00 PM
From: EubieV  Read Replies (1) of 383
 
HMLF....
I started this thread after doing A LOT of DD on this company. Macker is crazy to be PMing people with his prediction of stock prices and investors are foolish to buy on such predictions. Especially in the BB world...it's VERY difficult to predict how a stock will behave. People that invest in BB stocks are of two differing mindsets...1) Buying based on a momentum play, betting on hype and rumor--they're in and out fast if they're smart 2) Buying based on research and company fundamentals, betting that the small BB stock has the right stuff to make it.

I've played the BB stock both ways. Done with #1. You have to be too quick on your feet. I invested in HMLF based on the reason given in #2. I've met with management, review their business plan, read everything I could on the company and had my CPA review their financials. This, to me, is the ONLY way to invest in a BB stock and NOT go CRAZY! HMLF is a valid BB stock. A BB stock that plans to get to Nasdaq and doing all the necessary foot work to get there. It's not a pie in the sky company. They are profitable and growing every quarter. They know they have to attract investors by demonstrating good solid growth and earnings. First step in doing so is to become fully reporting. They have done so. They have an aggressive plan for growth and remain debt free.

In the world of BB stocks---an investor should be looking for emerging companies with the fundamentals to go the distance. I feel that HMLF is meets this criteria. This is a long term hold for me as long I see continued strides made in growth, revenue and earnings. I also want to see the company demonstrate a concerted effort to get to Nasdaq. HMLF is on the right track, doing everything by the book.

I'm of course disappointed with the drop in stock price, but NOT with the performance of the company. Every goal, objective, and promise they have made to their investors--they have attained.

If you want more info on HMLF, I suggest you contact the company for a PR package at 949-660-1919 and read through the first postings on this thread. I have visited their offices on several occasions and they have satellite offices throughout North America. Also, you can visit their website at www.homelife.com A new Investor's Relations website will be up and running soon.

There isn't a lot of bashing going on on this thread because the company hasn't made any wrong moves yet. The only negative currently is the drop and yes, it's a bummer for those of us who hold the stock at higher levels, but also is an opportunity for new investors to buy an undervalued stock. So, for what's is worth, I started the thread and am HOLDING and buying when I can.
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