Cyberian Outpost Acquires Internet Shopping Network Computer Superstore's Customer Base
Monday November 2, 12:37 pm Eastern Time
Company Press Release
KENT, Conn./SUNNYVALE, Calif.--(BUSINESS WIRE)--Nov. 2,1998-- Cyberian Outpost, Inc. (NASDAQ: COOL - news), a leading Internet-only retailer of computer hardware, software, and peripherals for consumers worldwide, today announced it has acquired the Internet Shopping Network (ISN) Computer Superstore's customer base. Cyberian Outpost (http://www.outpost.com/) will be the new online shopping destination for the Computer Superstore's more than 160,000 customers. Prior to the acquisition, Cyberian Outpost had over 161,000 customers.
In addition to selling the Computer Superstore's customer list, ISN has agreed to maintain, a direct link from the ISN Computer Superstore's homepage that will lead shoppers to the Cyberian Outpost homepage (http://www.outpost.com/) for the next four months. Further, all existing URL's relating to the ISN Computer Superstore will re-direct users to Cyberian Outpost's homepage, extending Cyberian Outpost's market reach. These re-directed links will remain in place for one-year to cover residual bookmarks or links pointing to the ISN Computer Superstore.
''This acquisition is a natural fit for Cyberian Outpost and ISN because we both share a commitment to providing a broad product selection with superior service,'' said Darryl Peck, President and CEO of Cyberian Outpost. ''As we incorporate the Computer Superstore's regular customers into our fold, Cyberian Outpost will strive to provide the best online shopping experience and increase our customer retention rate.''
''The Computer Superstore's customers will be well served by Cyberian Outpost. Its dedication to providing one-stop shopping for all computer enthusiasts offers all the ease and convenience that they've become accustomed,'' said Alan Citron, acting President and CEO of Internet Shopping Network. ''As ISN expands its offerings, its customers will continue to find an even greater numbers of deals on the vast array of home and leisure products, jewelry, consumer electronics and computers, at ISN's First Auction.''
About Internet Shopping Network
Internet Shopping Network (http://www.isn.com/) launched the world's first online store in 1994. ISN continues its online commerce innovation with First Auction (http://www.firstauction.com/), the first real-time online auction, featuring a diverse selection of home and leisure products, jewelry, consumer electronics and computers. Internet Shopping Network is a USA Networks Interactive company (USAI) with headquarters in Sunnyvale, CA.
About Cyberian Outpost
A leader in global e-commerce since 1995, Cyberian Outpost (NASDAQ: COOL - news), operates an Internet only superstore for computer products from its Web site (http://www.outpost.com/), 24 hours a day, seven days a week. Cyberian Outpost provides consumers and small office purchasers of computer products superior selection, quick and easy search capabilities, and product information on over 140,000 hardware, software, and peripheral products at competitive prices. With a safe and secure credit card payment system, fast and direct international shipping, Cyberian Outpost offers exceptional value and service to its customers worldwide.
This release may contain forward-looking statements that are subject to certain risks and uncertainties, including statements regarding the expected effects of the Company's acquisition of the ISN Computer Superstore customer base and the related re-directed links. Such statements are based on management's current expectations and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The Company cautions investors that there can be no assurance that actual results or business conditions will not differ materially from those projected or suggested in such forward-looking statements as a result of various factors, including, but not limited to, the following: the Company's ability to successfully convert Computer Superstore customers into Cyberian Outpost customers, the Company's early stage of development, technological uncertainty and product development risks, uncertainty of additional funding, reliance on research collaborations, competition, the Company's ability to protect it patents and proprietary rights and uncertainties relating to commercialization rights.
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