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To: esecurities(tm) who wrote (2696)11/2/1998 5:40:00 PM
From: esecurities(tm)  Read Replies (1) of 4231
 
PC MAGAZINE Nov17,1998 First Looks E-COMMERCE SOFTWARE

For Sale on the Web

"...Alpha Software's Online Merchant includes all you need to set up your own store on the Web...to test the software, we used it to create your own store...if you'd like to get your feet wet with Internet commerce, Online Merchant is worth a look. It might be your first step on the road to online riches..." source: © copyright Ziff-Davis Publishing PC MAGAZINE November 18, 1998 issue First Looks, page 76.

...precisely dovetails [and confirms/validates] what we have been urging all along re Om...this product [v. Professional Edition] simply should [be]/have been positioned as a mass merchandised defacto standard [e]Book on e-commerce published by the likes of a Simon & Schuster as an impulse [must-have] item with POP displays at all checkout counters of all [physical and internet] computer and book mass merchandisers (.)...with the above PC MAGAZINE testimonial emblazoned across said 'book' and POP displays and banner ads...[at the very minimum]...anything less is simply suicide and viz a viz said PC MAGAZINE Review issue on 16 [and exponentially? growing] existing e-commerce competitors in this deadly competitive and equally burgeoning market niche...competitive advantage...superior perceived value...brand equity...shareholder value maximization...
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