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Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 165.03+1.0%Nov 24 3:59 PM EST

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To: Clarksterh who wrote (17689)11/4/1998 12:13:00 PM
From: bananawind  Read Replies (1) of 152472
 
A comment on ASP's.

The analyst questions on ASP's also struck me as ill-informed and pleading. Although management repeatedly told them lower ASP's are part of our business plan, they just did not seem to get it. It was almost like they are unaware of other successful high tech businesses that have had similar economics, or that it is the lower ASP's that are going to help expand the market and stimulate demand, or that component costs are declining at the same time.

-Jim
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