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Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 163.32+2.3%Nov 21 9:30 AM EST

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To: J.B.C. who wrote (17756)11/4/1998 5:31:00 PM
From: Dave  Read Replies (3) of 152472
 
Jim:

[I said] However, a company cannot constantly cut costs to increase margins and earnings.<<

[You responded]Then you don't understand learning curve performance.


I remember the learning curve quite well. Remember, I said constantly. The learning curve is really part of the law of diminishing returns. I looked it up in Engineering Economy, Ninth Edition, by Degarmo, Sullivan and Bontadelli and on page 330-333, it describes the learning curve.

On Page 331, Paragraph 2, Degarmo states:

if 100 labor hours are required to produce the first outut unit, and a 90% learning curve is assuemd, then 100(0.9)=90 labor hours would be required to produce the second unit. Similiarly, 100(.9)^2 = 81 labor hours would be needed to produce the fourth unit, 100(0.9)^3=72.9 hours to produce the eight unit, and so on.

Don't you see that the number of hours saved is decreasing?

Furthermore, prove to me a company with flat revenues that has continually lowered costs to increase their profitablity.
dave
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