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Technology Stocks : C-Cube
CUBE 35.74+0.4%1:35 PM EST

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To: BillyG who wrote (37096)11/4/1998 5:56:00 PM
From: BillyG  Read Replies (1) of 50808
 
Wired, Inc. Announces QuickTime-to-MPEG2 Transcoder

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 4, 1998--Wired, Inc. today announced the MediaPress
Transcoder(TM), the industry's fastest solution for converting QuickTime files to MPEG2.

MediaPress Transcoder

The MediaPress Transcoder is a software application designed to work in conjunction with the company's MediaPress
MPEG2 encoder. By leveraging the speed of the MediaPress encoder, Wired's transcoder delivers MPEG2
compression from any QuickTime movie up to 20 times faster than software-only MPEG2 compression applications.

The full feature set of MediaPress is available for the MediaPress Transcoder, including VBR and GOP parameter
settings.

The MediaPress Transcoder takes any Quicktime movie and encodes it into an MPEG2 stream without converting the
data into the analog domain. By handling the encoding in the digital domain, the MediaPress Transcoder completely
eliminates conversion artifacts.

The company plans to add support to the MediaPress Transcoder for off-line compression of additional file formats,
including OMFI.

"The MediaPress Transcoder is a powerful tool for any video editor," states Mark Bain, Wired's president. "Once the
final edited movie is output to disk, it can be read into the transcoder and immediately MPEG2 compressed. No external
VCRs or tapes are required. And no analog conversion is necessary."

MediaPress Realtime Encoder

The MediaPress, introduced earlier this year, is Wired's newest addition to the company's line of realtime MPEG
encoders. Available for Macintosh(R), Window95(R) and Windows98(R), MediaPress is a single 7-inch PCI card that
captures and compresses video and audio signals into fully compatible MPEG1 or MPEG2 bitstreams for media network
transmissions and DVD/SuperVCD authoring.

MediaPress delivers professional quality results at a price significantly below the competition by applying a modular
approach.

"Wired offers D1 and Component Interfaces, Deck Control and the new Transcoder as options to the MediaPress
encoder," explains Michael Whittingham, the company's vice president of engineering.

"Many of our customers don't have D1 decks, so why should they be forced to pay a premium for an expensive feature
they don't need? Our modular approach allows us to deliver quality comparable to encoders costing five times the price,
without asking our customers to sacrifice compatibility and upgradeability."

Pricing & Availability

The MediaPress Transcoder for PowerMacintosh(R) computers will begin shipping November 23rd. Versions for
Windows95(R) and Windows98(R) are expected in Q4, and a WindowsNT(R) version will ship in Q1 of 1999. Wired's
suggested retail price for the MediaPress Transcoder is $999. The suggested retail price for the MediaPress realtime
encoder is $4,999.

About Wired Inc.

Wired was established in 1987 to develop and market peripherals for personal computers. The company's expertise in
MPEG encoding and decoding technology has lead to a comprehensive line of MPEG solutions for Macintosh,
Windows and Windows NT platforms. Wired products are now offered in over 50 countries by qualified Distributors,
VARs and resellers.

For additional information about the MediaPress Transcoder or other Wired MPEG products, contact Thomas Burke at
650/969-9300 or visit the company's website at www.wiredinc.com.

Note to Editors: MediaPress and MediaPress Transcoder are trademarks of Wired Incorporated. Apple, Macintosh,
and PowerMacintosh are registered trademarks of Apple Computer, Inc. Windows 95, Windows 98, and Windows NT
are registered trademarks of Microsoft Corporation. All other trademarks are rights of their respective owners.

CONTACT: Wired, Inc.
Thomas Burke, 650/969-9300
www.wiredinc.com.

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