For what it's worth:
"PALO ALTO, Calif., Nov. 5 /PRNewswire/ -- E*TRADE Group, Inc. (Nasdaq: EGRP - news), the provider of a leading branded destination Website for online investors, announced today it has been named the first financial services Web site to earn the AICPA/CICA WebTrust Seal of Assurance. The seal was awarded to E*TRADE after an independent evaluation by specially trained and licensed CPAs at Deloitte & Touche LLP,in three key areas: business practices, transaction integrity, and information protection.
The AICPA/CICA WebTrust seal is intended to provide authoritative third-party assurance to those actively conducting business or those
considering the Internet but who have security and privacy fears or concerns.
''E*TRADE clearly recognizes the importance of customer security and privacy issues. We developed our technology and set business practices to address these very critical concerns. E*TRADE's WebTrust Seal of Assurance Award is the first industry recognition that verifies we've
successfully addressed consumer security and privacy concerns regarding Internet investing and heightened the standards for the entire electroniccommerce business community,'' stated Christos M. Cotsakos, President and Chief Executive Officer of E*TRADE Group, Inc.
''Today our customers conduct business through E*TRADE with confidence because we've committed to protecting their personal and financial
information. We maintain the control and procedures to help ensure that a customer's private information stays private and is protected from anytype of inappropriate use,'' Cotsakos added.
''There are 10 to 12 million potential E*TRADE customers who are not currently investing online but are actively using the Internet for financialinformation. E*TRADE's WebTrust Seal of Assurance Award may reassure them of our total commitment to customer security and privacy,
encouraging them now to become online investors with us,'' Cotsakos said. "
lmason |
