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Politics : Formerly About Advanced Micro Devices
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To: Kevin K. Spurway who wrote (40873)11/5/1998 10:51:00 AM
From: Maxwell  Read Replies (1) of 1572474
 
Intel No-Show at Comdex:

I guess Katmai is infested with bugs. Sorry Elmer for the demo.

November 5, 1998

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Digits: Gambits & Gadgets
In the World of Technology
Comdex snubbed, part one: In a major defection, Intel Corp. has opted to forego a booth at the giant Comdex Fall trade show in Las Vegas later this month. Intel has paid for exhibition space every year since 1989, but this year will pass. "We decided it just didn't make sense anymore," says Robert Singer, Intel's director of corporate events. "It's just too hard to cut through the clutter."

Exhibitors have complained for years about the show's increasing size and cost. Other recent defectors include International Business Machines Corp. and Netscape Communications Corp. Officials of Comdex, which is owned by Japan's Softbank Holdings, note that Intel won't be a complete no-show. The chip maker still plans to rent 3,000 square feet of space for meetings and promotional activities. Intel's president and chief executive, Craig Barrett, will also deliver a keynote. But this way, Intel figures it will spend only $1 million on the show -- about half of last year's expense. "Even the largest of shows have to be measured on their return on investment," Mr. Singer says.

The Wall Street Journal
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