But you are right in the sense that AMZN will be another Netscape :)
Serious or not, I don't think the Netscape comparison really works. I do see the remarkably high valuation similarity, but I do not see any competition standing in the way of Amazon's momentum in building their business. Net names which do a good job for the internet public (e.g., Yahoo, Amazon, and AOL) don't suddenly lose their audience.
Amazon *does* do a good job with their site, and whether or not I can convince anyone else, I think their internet-only strategy makes them a more obvious and trusted choice for many netfolks. In a sense, they're well on their way to building their future, even before they've begun. People are hearing about them in the news every day, seeing their friends and colleagues use their service, and going to the names they think of first. FWIW, I find myself buying more (books, CD's, videos, as gifts or for myself) because of the ease of use of the internet. I suppose I could have become a customer of someone else, but isn't it more likely for people to go to the 'net name?
Randy |
