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Technology Stocks : Macromedia...making a comeback?
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To: VentureCap who wrote (2368)11/7/1998 1:04:00 PM
From: Charlie J  Read Replies (1) of 2675
 
<<Macromedia acquired Flash back in 1996 from FutureWave Sofware for $14,000 USD>> Where the heck did you get that number from? The fact is, Macromedia acquired FutureWave Software for 600,000 shares of stock. If you dig deep, this number appears in some public documents.

<<So what is the installed base of Flash tools>> Again, if you dig deep, you can find in public documents that Macromedia once stated that Flash sales were about 10% of revenues. That information is a bit stale at this point, but from this you can get some idea of how it is selling.

<<Why was FutureWave bought by Macromedia?>> The answer to this is fairly simple. There actually wasn't much of a 'groundswell' yet for what is now Flash back at that time (the sales volume was miniscule) - but there were a few key content creators who were very keen on using it. Foremost among them was Disney. They had decided to use the Flash technology for some key projects, but were a little nervous with the fact that FutureWave Software was such a small, unproven company. They said to Macromedia something like, 'what we really want from you guys is a product like the one from FutureWave'. Macromedia got the message and approached FutureWave at exactly a time when FutureWave also wanted to consider being acquired. The deal happened fairly quickly after that.

Charlie Jackson
Co-founder, FutureWave Software
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