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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 229.55

+0.2%

Dec 5 9:30 AM EST

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To: Randy Ellingson who wrote (24904)	11/7/1998 1:52:00 PM
From: Glenn D. Rudolph	Read Replies (1) of 164684

As a counter-argument, there seems to be a certain admiration for people who are comfortable on the internet by those who are new to computers and the web. Because of this, I think new users naturally try to emulate those who already use the services day-to-day. Given Amazon has a large number of customers in place, this 'following effect' is by itself likely stronger than any multimillion dollar advertising campaign Amazon's competitors may pursue. Randy, I would debate this but cannot state I feel I know. Your concept is compelling and my intuition say no. The problem is I have to facts to back it up. Let's leave that as being possible for now and see how it plays out. I do suspect the new people may defect from AMZN easily. I am not stating. I am stating they will but it is easy to change on the net. That really has no bearing here so take it with a mountain of salt:-) Glenn

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