PC Sector Round Table Message Board

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Technology Stocks : PC Sector Round Table

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To: accountclosed who wrote (1191)	11/8/1998 10:00:00 AM
From: LK2	Read Replies (2) of 2025

RE--marketing and INTC. What was INTC's market? The general public retail customer, like car makers sell to mainly, or OEMs? My impression is that INTC's main market was OEMs. The branding campaign of "Intel Inside" was to try to increase public awareness of INTEL products, to differentiate those products as superior to "no-name" competitors. My idea is that some of these tech companies could really use a better public relations/publicity/marketing approach when it comes to naming their products. Pentium is an improvement over 386 or 486, as far as sexy goes. But there are probably sexier names available. And since these companies are trying for greater public awareness, they should use sexy names. Any suggestions?<G> Regards, Larry

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